The Blue Dress

Colors bear their own code of associations, triggering an emotional reaction.

Time to read: 3 min.

As we readily follow an agreeable object that flies from us, so we love to contemplate blue, not because it advances to us, but because it draws us after it.
– Goethe (Theory of Colors)

Blue is largely considered to be the most mysterious and deep of all colors; a synthesis of the heavens and of the abyss. Turquoise, aquamarine, ultramarine, cobalt, azurite, classic blue (the 2020 Pantone Color of the Year), royal navy… blue is undoubtedly one of the richest when it comes to shades and hues, which also explains its nuanced symbolism. Wearing blue, therefore, can indicate a wide palate of emotions and perceptions: from seductive to tranquil, from playful to deeply introspective, from romantic to dark, from confident to melancholic (there is a reason why we sometimes feel blue, which is also where the name of the music genre blues originates).

Below are some of our favorite representations of blue, beautifully exhibited by Falchion’s fashion diva Mila Belcheva.

Blue is Confident and Sexy

From a psychological perspective, the blue is predominantly associated with confidence and positive assurance. In the world of business, the color blue is encoded in the logos of giants like Microsoft, Facebook, Samsung, Amazon, Ford, PayPal, IBM, and LinkedIn (among many other). The reason for such predominance is the association with trust and confidence that this the psychology of this color evokes (most likely linking to the royal navy uniforms which triggered a feeling of reliability and trust). Per the philosophy of Hinduism, blue is the color of the throat chakra, known in Sanskrit as Vishuddha. Wearing blue stimulates the Vishuddha, allowing you to express yourself with ease and poise. And, if we agree with Dr. Frasier Crane (the same one) that “there’s no greater aphrodisiac than confidence,” what could be sexier than a woman who knows how to express herself! The game is on, ladies!

Blue is Desired, Distant, and Elusive

May I present to you the eternal Blaue Blume (Blue Flower)—the ultimate symbol of unreachable desire and beauty in the age of Romanticism; an embodiment of the metaphysical longing for the immeasurable and the distant. From the novels of German romanticist Novalis (1772-1801), to the poetry of Russian symbolist Alexander Blok (1880-1921), to masterpieces of contemporary cinema (mentioning here David Lynch in passing, but promise to return to him especially at another time), to G.R.R. Martin’s “A Song of Ice and Fire” (it is the blue winter roses that Rhaegar Targerian uses to scandalously crown Lady Lyana Stark as the Quin of Love and Beauty over his own wife), the blue flower calls for love, completely absorbs one’s senses and remains distant, elusive and hard to reach.