Visual Storyteller at Large

Lubo Sergeev

"If photography was a road I would be a wanderer. I would journey to experience life according to my own beliefs. But I am just a workaholic photographer who travels a lot between advertising and conceptual photography, between my hometown and my work studio, between known and unknown cities, between the power of momentum and the magnitude of retouching, inspirational insight and patience in execution, impression of human aesthetics and facts of a product, creative idea and systematic arrangement, from stairway in China through pyramid in France and archway in Iceland, to places with photographic significance and lack of gravity… And everywhere I find myself I do not part with my equipment, my sack, my Bermuda shorts, my sense of perfection, and everyday prophecy for a better tomorrow."